Job Location: New Delhi
Essential Duties and Responsibilities
Preparation of key lead to conversion funnel reports with relevant cuts
Preparation of relevant reports for each marketing channel
Monitor daily trends and identify gaps or indicators which can help team to take corrective actions in advance
Ad-hoc data analysis to identify root causes for case to case basis. Preparation of one-time reports, data consolidation etc. as and when required.
Cost & Performance optimization between various communication channels/lead gen channels
Combine offline and online data to get a complete view and generate useful insights
Impact analysis of various events like print/tv ads, various experiments on website/app/other channels etc.
Qualifications:
2+ year of experience in data analytics
Sound knowledge of Microsoft excel, VBA/macro is preferred
Should be familiar with python, sql queries, Tableau and Google data studio
Should have a knack for problem-solving
Familiarity with any programming language is preferred
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