Job Location: Bangalore/Bengaluru
As a Unbxd Business Analyst you would focus on creating Impact in the following key Responsibility areas.
- Partner with Client teams to align and execute on E-Commerce optimization goals.
- Design, develop and implement data-driven strategies to achieve improved customer experience and revenue for B2B and B2C clients.
- Create, track, and manage site-wide A/B tests to determine optimal experiences for web and Mobile
- Optimize various Strategies put in place via client collaboration for improved page-specific metrics: engagement, conversions, AOV, UPT and other metrics driven by client.
- Present actionable insights on engagement, conversion and purchasing behavior through detailed data analysis and reporting.
- Perform site audits, simulating user experience to improve path to purchase.
- Present Quarterly Business Reviews to business stakeholders and executives
- Provide expert advice and best practice to optimize personalized user experience resulting in higher revenue and improved customer experience.
- Identify client s strategic initiatives, gather requirements, and perform product gap analysis, architect and design scalable solutions.
- Collaborate closely with the Product Management team to develop a suite of Search products including defining requirements, introducing new features, connecting client needs to the product, defining analytics and business intelligence roadmap.
- Recommend additional services and features specific to the client based on industry knowledge and expertise, analytics, and best practices.
- Analyze customer behavior using big data to influence change and improve performance.
- Provide workshop and training to maximize product utilization and performance.
- Create user stories, creative mockups, and visualizations to help demonstrate key suggestions.
- Be the Subject Matter expert for development, optimization, documentation deployment of our reporting suite.
Professional Competencies/Qualifications:
- 3+ years experience in an analytical/quantitative role or Business Intelligence (BI) role with experience in Python, R, SQl, Excel , Tableau and Data Studio
- Strong organisational and project management skills, and excellent verbal/written communication skills.
- Experience with Google Analytics, Core metrics, and Adobe SiteCatalyst ( Omniture ) a strong plus.
- Good Understanding of Statistical and ML models
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