PURPOSE OF THE POSITION

Support and drive the Digital execution projects for the Advanced Analytical portfolio of the Science & Lab Solutions Global team. The Job role includes the following activities:

• Research, evaluate, develop and optimize scientific and marketing content for the company s Life science product portfolio. The content will be used on the company s e-commerce website to attract more visitors, help the customers make their purchase decisions and enhance the user experience.
• Create/Optimize the website pages content (Product Detail Pages, Category, Campaign, Application, Service pages, etc.), Scientific content like Application notes, Technical Articles & Protocols, etc.
• Strategic support (for eg, keywords & content) to promote the products through different channels, such as Paid Search, Programmatic ads, Social Media etc.
• Collaborate with the Digital & e-Commerce team, Product Managers, Marketing Communication teams, etc. to drive the projects

BASIC QUALIFICATIONS

• Masters/Ph.D. in Chemical Sciences (Analytical/General Chemistry) with 3-5 years of experience in Digital Marketing/ Digital Content Writing/e-business/ Marcom etc.
• Preferably having experience working in a Matrix organization for minimum 2 years
• Lab experience is desirable

COMPETENCIES / SKILLS REQUIRED

• Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience
• Overall understanding of the Marketing funnel and Customer buying journey
• Familiarity with Life Science Industries and broad knowledge of the customer base
• Good understanding of the buyer persona
• Experience with different Digital marketing/SEO tools like SEMrush, Google Analytics, etc.
• Comfortable with Data analysis, using Performance dashboards, Sales reports, and market Insights, is preferable

BEHAVIORAL COMPETENCIES

• Excellent communication and presentation skills
• Proficiency in problem-solving, planning & execution, business acumen, customer orientation, and high-impact communication
• Proven ability to multi-task and work effectively in a fast-paced, deadline-oriented environment
• Good team player & quick learner
• Curious to learn & explore different opportunities to achieve the business objectives