Job Location: New Delhi
JOB DETAILS
- Mine and analyse data to drive optimization and improvement of product development, marketing techniques and business strategies
- Use predictive modeling to increase and optimize customer experience, revenue generation, ad targeting and other business outcomes
- Formulate queries and extract data from database to perform analysis for business development
- Coordinate with cross functional teams to implement models and monitor outcome
- Campaign tracking and optimizing (email, push, in app etc)
- Conduct customer behaviour studies to provide insight into consumer behaviour
- Manage and provide insights for growth programs as ideated by strategy team
- Ideate and trace KPIs
- Conduct funnel analysis and A/B testing and optimize results
- CTR and CVR improvement ownership based on analysis
- Identify trends in consumer behaviour and providing insights for bonus, cashback and discount schemes
- Create MIS reports as required eate visually rich presentations for investors and for internal purposes
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