Job Location: Bangalore/Bengaluru
- Research, evaluate, develop and optimize scientific and marketing content for the company’s Life science product portfolio. The content will be used on the company’s e-commerce website to attract more visitors, help the customers make their purchase decisions and enhance the user experience.
- Create/Optimize the website pages content (Product Detail Pages, Category, Campaign, Application, Service pages, etc.), Scientific content like Application notes, Technical Articles & Protocols, etc.
- Strategic support (for eg, keywords & content) to promote the products through different channels, such as Paid Search, Programmatic ads, Social Media etc.
- Collaborate with the Digital & e-Commerce team, Product Managers, Marketing Communication teams, etc. to drive the projects
Requirements
- Masters/Ph.D. in Chemical Sciences (Analytical/General Chemistry) with 3-5 years of experience in Digital Marketing/ Digital Content Writing/e-business/ Marcom etc.
- Preferably having experience working in a Matrix organization for minimum 2 years
- Lab experience is desirable
Skills
- Strong English writing skills with a proven track record of producing high-quality scientific and/or marketing content for a global audience
- Overall understanding of the Marketing funnel and Customer buying journey
- Familiarity with Life Science Industries and broad knowledge of the customer base
- Good understanding of the buyer persona
- Experience with different Digital marketing/SEO tools like SEMrush, Google Analytics, etc.
- Comfortable with Data analysis, using Performance dashboards, Sales reports, and market Insights, is preferable
Behavioral Skills
- Excellent communication and presentation skills
- Proficiency in problem-solving, planning & execution, business acumen, customer orientation, and high-impact communication
- Proven ability to multi-task and work effectively in a fast-paced, deadline-oriented environment
- Good team player & quick learner
- Curious to learn & explore different opportunities to achieve the business objectives
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