Job Location: Mumbai
Roles & Responsibility :
– Lead Generation
– Identify target audiences to prospect
– Provide actionable intelligence
– Research prospects to understand traffic analysis, user behavior
– Probability of conversion
– Go-to-market strategy
Media Buy – in
– Discover new channels and prospect scope
– Build partnerships
– Negotiate commercials
– Manage accounts
– Schedule and coordinate marketing campaigns
– Ensure quality of ad display
– Review campaign ads and performance channel/medium wise
– Monitor return on investment ratio
– Manage and plan launch of features/schemes/etc.
Skills required :
– 3-5 years of experience in Market research or data analysis
– Critical Thinking
– Interest in following marketing trends
– Strong account management/ partnership skills
– Adept at PR planning
– Proficiency in data tool such as Tableau, RJ Metrics, Google Analytics
– Proficiency in MS Office or Google Suite
– Ability to quantify your hypothesis
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