Job Location: Gurgaon/Gurugram
Work from Office
- Drive end to end implementation of tags using Web Analytics tools such as Google Analytics, Adobe analytics, Mixpanel, Firebase, etc
- 365 Views Customer Journey tracking, Reporting and Analysis of Behaviour traffic on Web and App
- Tag auditing to ensure proper tag implementation using Tag Manager system
- Monitor and track activity and user behaviour, perform deep drive analysis/ root cause of variations in user activity and behaviour
- Automate regular dashboards and present the analysis to key business stakeholders
- Ensure quality assurance of all work and adherence to delivery timelines
- Sound knowledge of third party tagging, search engine optimization, pixel creation etc.
Qualifications:
- Relevant experience in Adobe DTM or Google Analytics or any other web analytics tool
- • Ability to do deep dive analysis over customer dropouts at various stages using funnel reports
- • Atleast 2-3 years experience in web analytics tools – Google Analytics or GTM implementation
- • Should understand personalization, recommendation system and loyalty in the context of user tracking and reporting, and is able to suggest better tracking strategy for the same
- Experience in data analysis and reporting
- Relevant experience third party tagging, pixel creation etc. Sound knowledge of Adobe/ Googel Analytics. Personalization/ Implementiaton Tools. KPI reports publishments.
- Strong Team player. Responsible. Strong Business Acumen and Analytical Mind. Good soft skills. End to end ownership of projects and ability to deliver under strong deadlines.
- Intermediate to advanced knowledge of SQL, Firebase and Google Studio or PowerBI visualization
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