Job Location: Mumbai (All Areas)
Role: Media Audit Analyst
Location: India
Reporting : Analyst Manager
Division and Team: Media Assurance
Responsibilities:
- Liaise with clients, agencies and other third parties to gather data
- Manage data requests to clients and agencies and be the first point of contact for queries relating to the data and analysis
- Data cleansing and transformation to enable data analysis
- Analyse large volumes of data (e.g. media price, performance and quality, inflation)
- Develop media analytical skills, including validation techniques and methodologies to enable inferences and conclusions on media value gained
- Ensure all analysis and methodologies conform to the companys quality assurance standards
- Research and collect data to inform analysis including company overviews
- Production of data reports and analysis tailored to clients’ needs
- Work closely with consultant team to ensure all projects are delivered up to the quality standards of the company
Experience
- 3+ years experience in advertising and media, having worked either in a media agency, a media house or a media audit firm
- Up to date knowledge of media buying and planning
- You understand basic media terminologies like GRP, Impressions, Reach, Frequency and are very comfortable managing, sifting through and analysing large volumes of media data and extracting meaningful insights
- Experience analysing large data sets to prescribed processes and methodologies
- Great communication skills with the ability to lead small projects & support delivery on larger scale projects
- Ability to translate complex analysis into narrative and actively contribute and/ or lead production of client facing materials for review
- Strong accuracy and attention to detail
- Great organisational skills and ability to work on own initiative
- Ability to multitask in a deadline driven environment
- Excellent ability to share and cascade knowledge and passion throughout a team
- Strong interpersonal people skills & proactive team player
- Advanced Excel skills
Educational Qualifications:
- A marketing, business or graduate qualification Qualified to Bachelor Degree level – Post Graduate desirable
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