Job Location: New Delhi( Okhla )

Roles and Responsibilities

• Responsible for studying market conditions to assess potential sales for all locations.
• Competitor market study, tactics, analyses of data related to market conditions and consumer demographics.
• Consumer research (buying patterns, preferences, needs).
• Measuring performance of offline and online marketing campaigns v/s Spend. Ensuring & recommending campaigns that ensure marketing budget is utilized efficiently and effectively.
• Analyzing and monitoring marketing KPIs leads, site visits conversion rate, website traffic, and social media management. (Lead generation campaigns, SMS, Offline & Online advertisement etc).
• Recommend website and campaign optimization.
• Generate innovative ideas to promote product and to generate leads.
• Should be able to make marketing recommendation based on the data sources (both structured and non-structured).
• Should be able to analyze campaign data and how to use this to generate leads.
• Implementation of digital lead generation campaign across all locations.
• Should study industry trend and capable enough to use wide variety of programs to test/develop and implement new ideas for marketing.

Desired Candidate Profile

Full time MBA from A/B class institute with 5-8 years of experience

MS-Excel, MS-PowerPoint, Understanding of Digital marketing/analytics using 3rd party softwares. Expertise in Google & Social media analytics. Analytical bent of mind; Budgeting skills; Consumer research; Experience with paid online campaigns, SEM campaigns.

Perks and Benefits

As per industry standard. No bar for deserving candidate.

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