In this role you will

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum

• Track, report and analyze website analytics and campaigns.

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling.

• Create dashboard(s) to provide a view of all key metrics & KPIs. Build MIS reports for the client on weekly & monthly basis.

• Perform data manipulation, data transforming and cleansing in Excel. Automating reports for the easy workflow.

• Build process for approving publisher accounts and communicating with publishers prior to onboarding.

• Analyze very large volumes of data of our publishers fetched using SQL to interpret traffic patterns and analyze traffic performance to identify and mitigate abuse.

• Recommend systems and processes to the Technology and Product teams to identify fraud.

• Build MIS reports from internal databases and CRM for presentation to senior management.

• Determined the thresholds for various parameters of anomaly decision based on analysis of longitudinal data.

• Designed a weighted average model for scoring publishers on their percentage of anomalies based on the defined thresholds.