Job Location: Noida

Roles and Responsibilities

We are looking for someone who enjoys the flexibility of hybrid working within a team and who has substantial experience using CRM software to run customer lifecycle marketing.

• Design and execute monthly email marketing campaigns and email automation.
• Liaise with cross-functional teams to ensure campaigns run smoothly and within deadlines.
• Create and update templates and procedures for communicating to customers, including writing emails, setting up templates in HTML and setup SMS campaigns.
• Drive LTV and retention of customer cohorts, by managing an email list segmentation and optimising the email funnel.
• Dig deep through data and mine insights, formulating innovative ideas to increase open rates and CTRs.
• Design and optimise the customer journey, through constant experimentation and improvements.
• Work closely with the wider origination team to design, test and execute growth experiments that drive efficient growth.
• Drive completeness and accuracy of data contained within the CRM.
• Ensure growth of the CRM in line with data targets

Required Candidate profile

• BSc/BA in business marketing, sales or relevant field
• 2+ years work experience in CRM management, data analysis, digital marketing or similar. (Experience in MS Dynamics is a bonus)
• Prior experience working with email automation
• Must be comfortable using and analysing data via CRM reporting or spreadsheets (e.g, Excel or Google Sheets)
• Prior hands-on experience with digital marketing channels or email marketing platforms and customer lifecycle marketing.
• Thorough understanding of marketing optimisation attribution, tracking, etc.
• Ability to communicate, collaborate, advocate ideas as well as execute and take ownership with those ideas.
• Must be a team player.

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