Job Location: Louisville, KY
Job Detail:
Marketing Data Analyst
Pay: $50.00/hour
Hours: Monday – Friday 8:00am – 5:00pm EST
Location: Remote in Kentucky – Louisville preferred
Marketing Data Analyst Details:
- Support data strategy for digital and advertising data
- Support, manage, and drive implementation/maintenance of data strategy and needs
- Partner with various marketing areas to understand their current and future needs and determine the best data strategy to support/enable their needs as well as the overall marketing data and analytics needs
- Find and deliver enhanced ways to connect digital data to offline data and ensure that new omnichannel activities are able to be tracked and integrated with existing data platforms
- Work/Solve problems with diverse scopes and complexity ranging from moderate to substantial
- Marketing analytics – consumer segmentation and analysis to facilitate personalized communications and precision targeting
- Campaign reporting – automated, standardized reporting to measure operational, response, and outcomes to evaluate tests in the market and adjust rapidly if/when needed
Marketing Data Analyst Requirements:
- 5+ years of driving data strategy that enables the optimization of omnichannel media marketing campaigns, reporting, and analytics
- 3+ years of experience in Digital Data Mining
- Experience with marketing performance measurement data with tools such as Adobe Analytics, IBM Digital Analytics, Acoustic and/or Google Analytics
- Strong Proficiency in all Microsoft Office products
- Bachelor’s Degree in Marketing, Information Technology, Finance, Analytics
#INDPM
Job Type: Full-time
Pay: $50.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends
Application Question(s):
- What is your Bachelor Degree in?
- Experience with tools such as Adobe Analytics, IBM Digital Analytics, Acoustic and/or Google Analytics?
- Proficient in all Microsoft Office programs?
Education:
- Bachelor’s (Required)
Experience:
- Digital Data Mining: 3 years (Required)
- Marketing Data Analytics: 5 years (Required)
- Omnichannel media marketing campaigns: 5 years (Required)
- Health Insurance Industry: 1 year (Preferred)
Work Location: Remote
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