Job Location: Needham, MA
The Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products reporting to the Lead Analyst on Robotics. The ideal candidate will be naturally inquisitive, have strong project management skills, hands on market research experience and demonstrate strong strategic and critical thinking skills. He/she will work cross-functionally with a wide variety of data sources and stakeholders including Brand, Product Development and Engineering.
Essential Functions:
- Represent the Voice of the Consumer in all aspects of research, analysis and insights delivery
- Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development.
- Assist in development, management, and execution of research within established budget guidelines.
- Skilled at writing surveys, discussion guides and gleaning insights from data and feedback.
- Translate feedback, including latent needs and dissatisfaction into innovation recommendations.
- Identify potential unmet customer needs that form the basis for new product/feature offerings.
- Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
- Manage multiple, concurrent projects through completion and on schedule
- Comfortable with project pivots based on feedback from managers to quickly apply learnings, putting new research strategies into practice as needed
Desired Skills and Experience:
- Thrives in a hands-on, dynamic, agile environment.
- Effectively manages shifting priorities, resources. Understands that not all paths are defined and leverages his/ her experience to create and add value.
- Open to take feedback from multiple stakeholders with a spirit of progress over perfection.
- Demonstrates and evokes creative and innovative thinking.
- Demonstrates empathy and patience and adapts style to his/her audience.
- Attention to details and able to grasp the big picture.
- Adept at presenting complex findings in an easy to understand and actionable way.
- Prior experience providing consumer insights support on a connected/iOT device a plus
- Builds understanding and trust with others by meeting commitments.
- Identifies the needs & expectations of others (personal & business) and acts upon them.
- Develops a solid network through all levels of the organization related to internal & external customers.
- Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.
- Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience.
- Effectively collaborates with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs.
Qualifications:
- Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
- 1-3 years of research experience in qualitative and quantitative custom research (Market Research Position).
- Exposure to the CPG industry preferably IOT/connected devices.
- Preferred, but not required: experience on moderating focus groups, interviewing, JIRA, DOMO
YOUR ROLE in DIVERSIFYING SHARKNINJA
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the ‘Best ESG Management Company’ in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.
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SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/careers/candidate-privacy-notice/
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