EPITEC | Hiring | Media Data Analyst | California, United States | BigDataKB.com | 2022-09-26

Job Location: California, United States

POSITION:

Media Data Analyst

JOB TYPE:

On-Going Contract

LOCATION:

Remote, Based in California

*West Coast Candidates Preferred*

INDUSTRY:

Technology, Online Media

JOB SUMMARY FOR MEDIA DATA ANALYST:

• Client’s global Media Intelligence and Analysis team is looking for a data analyst to help measure the impact of the company’s communications work across traditional news outlets as well as social media. The role will be based in the US.
• As a data analyst, you will be responsible for carrying out regular quantitative analysis as well as establishing meaningful success metrics for the communications team, and refining existing measurement frameworks. A key part of this role will be to interrogate large sets of data, combining and weighting insights from different tools and sources, while accounting for context and the strengths and weaknesses of each data point.
• The ideal candidate will excel at turning abstract data into actionable insights, constantly striving to improve the way in which data is collected and analyzed. You’ll show attention to detail, strong organizational skills and flexibility in a fast-paced environment. You’ll be working collaboratively within a global team and consistently delivering high-quality work, even under severe time constraints.
• Overall, you will play a key role in analyzing the true impact of major news stories about the company. In turn, you’ll be feeding into important strategic decisions by Client’s global Communications and Public Affairs leadership team.
• This role is ideal for someone who has a strong background in data analysis, whether in performance/ digital marketing, academic research, a think tank, or after working for a media agency, media analysis firm, or media measurement platform. By analyzing Client’s media activity, you will be at the forefront of building data frameworks that capture proactive and reactive media cycles on a large scale around the world. This role provides the ideal basis for a further career in Client’s communications team or in some of the world’s most high-profile organizations.

RESPONSIBILITIES FOR MEDIA DATA ANALYST:

• Interrogate large sets of data from different sources to evaluate the impact of Client’s communications work against pre-defined success metrics
• Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional (news) media outlets as well as owned, paid-for and earned social media activity
• Support in developing new quantitative frameworks to show the true impact of Client’s global communications strategy
• Set efficient processes to collect and analyze data from different sources across the world
• Create reports that visualize insights to communicate the impact of different news cycles across the organization and inform future strategy

REQUIRED EXPERIENCE FOR MEDIA DATA ANALYST:

• 2+ years of experience in data analysis e.g. in the fields of performance/ digital marketing, academic research or after working for a media agency, media analysis firm, a media measurement platform or think tank
• Excellent data manipulation skills using Excel, Sheets or similar tools
• Experience in extracting and interrogating data from across a variety of channels and sources
• Bachelor’s degree in Communications, Marketing, Economics, Statistics or related field

SKILLS AND QUALIFICATIONS FOR MEDIA DATA ANALYST:

• Experience in working with media monitoring tools or MarTech platforms a plus
• Experience in carrying out measurement projects using data platforms to monitor media coverage and analyze social media conversation
• Understanding of metrics and analytics within the media environment
• Experience working at a technology company

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