Job Location: Dallas, TX
Job Detail:
The Marketing Data Scientist role will be responsible for working across Business Units and IT to develop and execute actionable data science (i.e. machine learning) and analytical solutions (i.e.: dashboards) in a consulting-style environment that places a premium on creative problem solving and client interaction.
Position Competencies
Successful incumbents possess analytical and problem-solving mindset, Interest in marketing analytics and consumer, behavior, programming in a modern language, results-oriented focus, written/verbal communication skills, strong interpersonal skills, desire to work with a team, willingness to adapt as team needs evolve and planning and organizational skills.
Position Responsibilities
- Data Analytics Development and Consulting.
- Provide support with the development and implementation of the Data Analytics vision and strategy.
- Provide data mining and predictive analytics expertise in support of marketing and business units and continuous improvement activities.
- Research, identify and integrate new data sources, such as benchmarking and customer demographics, and associated analytics as appropriate.
- Implement algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management.
- Create integrated models within the Life cycle Customer Journey.
- Ensure data is current, accessible, accurate, and usable for analytical projects using tools such as SAS.
- Provide proactive guidance and advanced training to other analysts and team-members in descriptive and predictive analytics, data collection, interpretation and analysis of process metrics.
- Assist with data gathering and analytics required for compliance with regulations, maintaining an awareness of evolving regulatory guidelines and industry practices.
Position Qualifications
- Bachelor’s Degree from an accredited college in the math, statistics or associated field
- 3 years of experience in predictive analytics and data mining
- 3 years of experience in general purpose programming
- 3 years of experience leading or assisting team-based projects.
- 3 years of experience utilizing Microsoft Office Products including Word, Excel and PowerPoint
Comerica Bank Tower8:00am – 5:00pm Monday – Friday. This position offers a hybrid work model that includes onsite and remote days as determined by the manager.
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