Job Location: Atlanta, GA

The purpose of this position is to build and manage the ability to target our guests with personalized communications and offers and to analyze the performance of those campaigns.

Responsibilities

• CRM and customer modeling – manage the CRM and personalization platforms to build and own customer models to allow segmenting, targeting, and personalizing communication across all channels
• Campaign analysis – oversee testing to optimize and measure campaigns and develop a testing strategy for all channel metrics
• Campaign reporting – design and manage the automated reporting of campaign performance to brand stakeholders
• Campaign execution – partner with cross functional stakeholders to develop strategy and help execute campaigns to optimize guest loyalty and lifetime value

Education And Experience Qualification

• Minimum: Bachelor’s degree in Mathematics, Statistics, Engineering, Physics, or Quantitative Economics
• Preferred: Graduate Degree/ Master’s Degree
• 4+ years of data analysis experience using SQL, R, python, and / or other advanced statistical techniques
• 4+ years of reporting and dashboarding experience using Tableau, Power BI, and / or other visualization software
• 2+ years of experience with CRM / database marketing and customer analytics (loyalty and lifecycle concepts). Experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments

REQUIRED KNOWLEDGE, SKILLS Or ABILITIES

• Conscientious about meeting project deadlines
• Excellent oral and written communication skills
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision
• Preferred:
• Experience with Azure, Databricks &/or Snowflake database syntax and best practices
• Experience creating and maintaining routines and tasks to manipulate raw data in order to support automated dashboarding
• Experience working with test & control group design to measure campaign effectiveness with statistical significance
• Experience working with channel engagement data to optimized omnichannel marketing campaigns

Apply Here

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