Job Location: Santa Monica, CA
Our Client, a global gaming company, is seeking a Business Intelligence Analyst to join their growing team, you’ll administrate and implement tools that improve their understanding of how web channels impact our players. You’ll design website tracking plans and work with partners on reporting. You will report to the Product Manager in Global Marketing.
The team builds and operates technology for the company’s central and international publishing teams. The team provides technical strategy, architecture, implementation, and governance for all games and products.
Responsibilities
- Report on and analyze trends for key website metrics
- Develop custom website dashboards for stakeholder reporting
- Coordinate tagging and tracking for site content and functionality across multiple disciplines and teams
- Propose methodical optimization tests, both on-site and campaign based
- Work with segmentation data in web environments
Requirements
- 2+ years of experience in a similar website analytics, digital strategy, or agency environment
- Experience working with Google Analytics and Google Tag Manager
- Ability to create, maintain, and test web/event tracking scripts while working with agencies/partners on deployment
Preferred Qualifications
- Experience with Data Studio or Tableau
- Experience with measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience working with website teams on preemptive and ongoing strategy
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