Job Location: Gurgaon/Gurugram
- Organise and analyse data, including analysis of analytics, heat maps, session recordings and user research.
- Develop robust recommendations for improvement based on data insights.
- Conduct regular competitor research, sharing best practices with the wider growth team
- Prioritise recommendations based on potential, supporting insight and ease / effort
- Develop test hypotheses into AB tests, inc. mock ups and success definition.
- Collaborate with Lifecycle and Performance Marketing teams to ensure recommendations are in line with best practice.
- Produce high quality deliverables and documentation to support the running of CRO campaigns, e.g. test proposals and insight reports.
Skills needed:
- At least 2 years of experience in a digital marketing or similar role
- Must be closer to an expert level in an analytics tool and have a natural knack for picking great nuggets from a spreadsheet full of numbers!
- Experience of UX principles and AB testing methodologies
- Experience of conducting and working with qualitative research methods and quantitative data
- Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.
- Excellent verbal & written communication skills
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