Job Location: New Delhi

• Owning a full suite of Marketing data projects and products; from data pipelines to our marketing platforms, BI/reporting, Insight generation and story boarding for stakeholders
• Working with marketing managers, data engineers and product owners to maintain and improve measurement capabilities.
• Developing experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing incremental impact of campaigns through AB Testing.
• Working with our teams to understand the impact and improve the targeting of our marketing activities for both acquisition and retention (incl. product upselling initiatives).
• Build thoughtful and detailed analytical models to support business cases

Requirements:

• Bachelors /Masters Degree in Business / Marketing / IT / Statistics , specializing in Data Analysis, Business Intelligence, or related fields.
• 3+ years of previous experience in Analytics, Business Intelligence and in an enterprise, data-driven environment
• Have working knowledge on concepts of statistics with ability to define hypothesis and run statistical significance testing
• Experience in analytics around Marketing/Digital marketing and knowledge of various marketing channels like Organic, Paid, CRM will be an added plus. Problem solving and critical thinking, logical and analytical ability, and data visualization capability.
• Strong communication and interpersonal skills enabling the jobholder to build relationships with stakeholders at all levels.
• Self-starter organized and have experience working in an agile environment.
• Accuracy and attention to details.
• Must be comfortable taking initiative and proactively offering product recommendations and enhancements through analysis of various data sources.

Analytical toolset:

• Advanced SQL and data manipulation skills
• Data wrangling experience with Python/R
• Experience with applying statistical analysis to solve business problems with one of the following – Hypothesis and significance testing, Regression Analysis, Clustering and Time Series Forecasting
• Advanced Excel knowledge
• Good experience with one or more databases like Redshift, Postgres, Oracle, Teradata, MySQL etc.
• Excellent data visualization skills using Tableau/Domo or other data visualization tools.

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