Job Location: Bangalore/Bengaluru
Must have skills:
- Structured business problem solving. Understanding of problem-solving approaches.
- Understanding of CPG business landscape and key analytics solutions in the industry.
- Understanding of Nielsen/IRI data and metrics and Household Panel data.
- Understanding of consumer and shopper data.
- Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient
- Boosting, Log-Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)
- Basic coding skills in – SQL, R or Python
- Good communication and interpersonal skills
- Demonstrate ability to quickly understand new concepts especially in field of analytics
Preferred skills:
- Marketing Analytics background in FMCG domain shopper insight, FMCG Domain,
- Econometrics/Macroeconomic model understanding
- Knowledge of visualization techniques and building dashboards in tools like Power BI or Tableau
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