Job Location: Gurgaon
Independently lead Insights for our Beverage Brands (7Up, Slice, Tropicana) as well as Area Countries of Bangladesh, Srilanka and Nepal.
Key skills –
Branding and Communication understanding, Insight mining, Data synthesis, Ability to work with both qualitative (unstructured) and quantitative (structured) larger data sets to answer key business questions; Good at Excel, presentations and knowledge of any analytical data sets apart from frameworks for analysis
Key responsibilities –
Lead interactions with ExCom, Category leads and Global Insights and Category Stakeholder as well as external partners to manage all Insights questions towards formulating a winning business plan for India Region X Beverages. Will need to also interact with Global beverage Insights team on global work on these brands and be able to independently share India/ Area country dy
Skills & Competencies:
- Strong analytical skills and a proven track record in understanding consumer insights and business insights.
- Experience of leading and driving multiple complex projects spanning different business and disciplines with a sharp customer-focus.
- Sound problem identification, judgment, resolution and decision-making skills often in ambiguous situations.
- Good understanding of the new methodology and the digital space
- Managerial experience and demonstrated effectiveness and interest in leading, coordinating and developing colleagues from across a variety of disciplines in a complex organization.
- High level of integrity, ownership and accountability
- Ability to drive change and challenge the status quo.
“#Locations : Gurgaon, India “ Qualifications: Years of Experience :
7 + year. Ideally with 3-5 years in Client Side (FMCG, ECom, Consumer Durables)
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Should have handled the following
- Brand Track – Continuous and Dipstick
- Advertising Pre Testing – LINK
- Qualitative Researches
- Ideal but not a must have handled
- Nielsen Retail Audit
- Kantar World Panel
- Market Mix Modelling
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