Job Location: Bengaluru
You will inform marketing teams about ROI and incremental revenue of advertising dollars through market –mix modeling • You will perform scenario analysis/optimization to measure the impact of external and internal factors on incremental revenue and acquisition
Analyze structured and unstructured data using statistical tools, and techniques such as time-series regression, predictive modeling, and machine-learning algorithms. • Good to have – experience in building Marketing Mix models and/or attribution models • Experience using statistical computer languages (R, Python, etc.) to manipulate data and draw insights from large data sets. • Strong analytical skills, ability to draw out insights, answer the ‘so-what’ & ‘what-if’ and propose actionable recommendations. • Strong Problem solving and critical thinking – ability to sift through data to identify crisp insights.
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