Job Location: Hyderabad/Secunderabad
Key Responsibilities:
- Work with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints
- Translate the business program into a solvable Data Science problem; propose different approaches and their pros and cons
- Identify, analyze, and interpret trends or patterns in complex data sets
- Build Econometric/market mix models (MMM), multi-touch attribution models (MTA), optimize marketing spend and come-up with implementable recommendations and strategy/plan
- Good written, verbal, and presentation skills with the ability to generate and present meaningful insights
- Manage and collaborate across teams – providing input into the solution architecture
- Develop project plans including milestones, dates, owners, and risks and contingency plans
- Contribute to the development of a knowledge base, build case studies, and work with new business teams to demonstrate the value of an integrated approach
Requirements : Required Skills and Experience
- 3-8 years of professional experience in advanced data science focused on, Econometric Modeling, Marketing Analytics, Market Mix modelling, Multi-touch Attribution, Micro-segment Attribution, Unified Measurement, Marketing Budget Optimization, TV attribution etc
- Experience in ML algorithms and techniques such as, OLS regression, nave bayes approach, linear attribution model, time decay model, Markov chains, Shapley value etc
- Experience with one or more Advanced Data Science software languages. (R, Python, H2O, Pyspark, Scala, SAS)
- Proven ability to visualize data for influencing
- Comfortable with cloud-based platforms (AWS, Azure, Google)
- Experience with Google Analytics, Adobe Analytics, Optimizely is a plus
- Experience in digital marketing a plus
Educational Qualifications
- Bachelor/Masters degree in Computer Science, Computer Engineering, quantitative studies, such as Statistics, Math, Operation Research, Economics and Advanced Analytics
Why BLEND360?
- Working with world class people who want to build a great company and are excited about the journey
- Building a platform where our people can have great careers
- Listed in Inc. Fastest Growing Companies for 8 years in row
- A BLENDed Approach – we are the sweet spot of intersection of Technology, Data Science, Data Analytics, Business Intelligence and Strategy
- Healthy and transparent work culture
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