Job Location: Bangalore/Bengaluru
Manager / Business Analyst- Sell (Electronics Category)
A Sell side Business Analyst role entails category management based on deep customer
centricity, Business Analyst, sharp planning and story-telling coupled with product/tech
understanding for an enhanced customer experience
What this job entails:
Customer understanding
- Be the voice of the customer internally
- Understand needs – even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis
to predict customer behavior
Pricing
- Develop the right pricing policy – identify opportunities for giving customers value through intelligent and limited discounting.
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category – make navigation, discovery easier.
Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
Marketing
- Work with marketing to identify the best RoI initiatives to build awareness and
- encourage trial across channels SEM, SEO, TV Commercials, etc.
- • Understand SEM, SEO and Email marketing identify the right keywords, reduce
- SEM costs while increasing conversions of website visits to orders
Promotions
- Analyze and direct right promotions to drive revenue, margins, etc.
Catalogue
- Analyze and drive catalogue interventions for better search, conversions through catalogue improvement & enhancement basis customer insights
Operations
- Develop an ask to Buying and sourcing teams on critical parameters needed to drive higher GMV, CM%, conversions and merchandising.
Associations and collaborations:
The role requires close collaboration with following teams:
Category
Business Finance
Qualifications and experience:
- Educational background Post-graduate from Top 15 Premier B-School with 2-3 years strong work experience in Analytics.
- Knowledge of Digital marketing.
- Desire and ability to think like the customer
- Ability to create strategies and execution plans.
- Highly analytical
- Willing to take calculated risks to grow the category
- Excellent verbal and written communication with interpersonal skills
- Must be willing to learn
- Ability to connect with people across teams & levels
Pls share resume at suchitrayellowboxhr@gmail.com
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