Roles Responsibilities:

• Own the Customer and CRM charters, in turn drive growth for the category.

• Responsible for creating customer plans for BAU and Events. Come up with innovative and sustainable Acquisition and Retention strategies – ideate, implement and measure various initiatives.

• Lead the CRM charter in terms of designing notifications and nudge frameworks. Provide external perspective via benchmarking to understand best in class practices. Drive various experiments and derive best practices.

• Design and implement segmentation On App and CRM to target relevant customer segments.

• Work closely with Category, CRM, Store, Customer teams to drive category growth.

• Build dashboards and reports to give a holistic view on the business.Use statistical methods to provide RCAs, customer insights to make the right decisions. Support business decisions by formulating hypotheses, testing and providing results.

Qualifications Experience

• Bachelor s Degree from an accredited university or college. MBA is preferred.

• Work experience as a data analyst or in related analytics area for at least 3 years.

• Demonstrated experience in handling large data sets and relational databases (SQL exposure a must).

• Experience with advanced MS Excel, Python or R and SQL a must.

• Should have led a team >2 people for a minimum of 1 year; must showcase ability to lead, mentor and manage high performing individuals.

• High-competency in written and verbal communication skills (preparation of business documentation a must).

• Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.

• Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision.