Job Location: Bangalore/Bengaluru
KEY RESPONSIBILITIES
Roles and Responsibility
This position works with a team of analysts to deliver on scoped work, collaborating with various team members, including Marketing Intelligence, Paid Media (paid search, display social), CX (CRM), Content Strategy & SEO, Project Management, Planning and Strategy, to prepare and present multichannel insights and actionable recommendations for clients. Interfacing heavily with account management to deliver on clients needs, the ideal candidate must have strong organizational, communication and interpersonal skills. This cross-functional position will also regularly communicate with senior managers and directors on the status of projects and appropriately elevate any concerns or opportunities.
In addition to being a seasoned data analyst, this position requires them to maximize their time ensuring efficiency, quality and growth in the following ways:
- Ensure reports stay true to the plans KPIs and strategic goals by utilizing measurement plans.
- Provide key takeaways and “optimization” recommendations that are grounded in client strategy
- Completely manage processes and provide analytical support for our analytics projects & take ownership of quality delivery through checks & relevant measures
- Participate in regular peer reviews, in an effort to improve the capabilities of the team and continuously elevate quality of work
- Ensure that important information about projects are shared with his/her team and others as appropriate
- Ability to manage timelines independently and meet deadlines and expectation setting
- Pharmaceutical and/or healthcare industry experience preferred
Mandatory Skill Set:
- Bachelor’s degree in business, marketing, statistics, information technology (or related degree)
- Minimum 3-10 years of experience with multichannel marketing analytics.
- Analytics: Google Analytics / Adobe Analytics
- Data Visualization: Tableau (preferred) / Spotfire / Salesforce & Datorama / Domo / Data Studio
- Collaboration Tools: Sharepoint & MS Office Suite (Advanced Excel / Access / PowerPoint / Word)
- Business Intelligence: Alteryx / Oracle BI / Power BI / Adobe Report Builder / QlikView & Cognos
- Tag Management: Google Tag Manager / Adobe Dynamic Tag Manager / Omnibug
Additional Preferred Skill Set:
- Database Languages: SQL / MySQL / Hadoop / Oracle
- Statistics/Data Science: R / Python / SAS / SPSS
- Adobe Analytics or Google Analytics certification
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