Job Location: Gurgaon
Roles and Responsibilities
Responsibility:
– Lead digital analytics team by delivering analytics solutions for web/mobile applications.
– Lead data driven projects in digital analytics space:
– Designing data models, ETL, Data warehouse related to web/mobile-based consumer applications.
– Digital marketing campaign management (Facebook, Email, Website Page Activity & other relevant social media platform depending on the product)
– Marketing Analytics – Channel Optimization, Customer segmentation, CLTV, Marketing mix modeling, Look alike modelling
– Leverage web analytics tool like Adobe Analytics, Google Analytics and tag management system for achieving the right project outcome.
– Leverage appropriate cloud technologies based on project requirements.
– Projects focused on improving user experience & retention
– Should be able to work with cross-functional team (Engineering, Marketing, Operations, and Project Management) and suggest/implement best in class technology/analytics intervention to achieve the desired outcome.
– Lead end-to-end digital analytics practice for key clients (Starting with Opportunity identification to Project Closure)
– Enhance digital analytics offering by developing best practices, case studies and developing a team with digital analytics expertise.
– Analyze, interpret and summarize findings, creating presentations and reports.
– Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
– Diving deep into projects, issues when needed to get into details and demonstrate that no task is beneath them.
– Facilitate communication upward and across project teams including project status, justifications for variances and technical information (design and implementation objectives).
– Set high standards, lead the team in a dynamic environment and deliver project on timelines
Candidate Profile:
– Bachelor- s/Master’s degree in economics, mathematics, actuarial sciences, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply
– 8+ years of experience of working in related fields/projects
– Marketing Analytics projects
– Web analytics tool like Adobe Analytics, Google Analytics and tag management system
– Projects related to user experience and conversion in a digital landscape
– Model development experience in R, Python, SAS.
– Data analysis experience (SQL, Visualization Tools)
– Designing data models, ETL, Data warehouse
– Superior analytical and problem-solving skills
– Outstanding written and verbal communication skills
– Able to work in fast pace continuously evolving environment and ready to take up uphill challenges
– Is able to understand cross cultural differences and can work with clients across the globe
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