Job Role & Requirements:

Drive data insights driven customer engagement to deliver Business through Analytics /Analytical platforms

• Data mine the business portfolio and arrive a data driven strategy for business objectives
• Design analytical Channel engagement strategy (Channel campaigns) through available analytical platforms
• Achieve campaign business targets through Channel Campaigns (Coverage Drives)
• Engage with Analytics to form differential strategies basis type of industry & nature of entity
• Design the implementation docket, execution of Channel Campaigns with help of all stakeholders for implementation of customer engagement/upsell/x-sell initiatives
• Data & Analytics support to Channel / Business stakeholders.
• Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness
• Meet/exceed business objectives through design of experiments (DOE’s)
• Interact with data scientists / internal and external technology stakeholders for building analytical solutions towards objective of analytical business delivery.
• Strong communication skills for effective interaction with business stakeholders

Job Requirements

• • Graduate / MBA is desired with flair for Business and Analytics
  • Be a critical thinker with strong problem-solving skills.
  • 5 years+ Banking / Finance experience (Preference – Data Analytics, Data mining etc)

Personality Traits:

Strong mastery of Microsoft Office tools (specifically Excel)

• • Candidate must have excellent organizational skills, be level-headed, have good interpersonal skills
  • Numerical skills – Will need to acquire data and use it to target selected groups, as well as Analyse the success or otherwise of campaigns.
  • Individuals with competency in Data and Analytics with strong Business drive
  • Highly logical individuals with appreciation of emerging analytical and marketing technologies
  • Strong communication skills to effective interaction with business stakeholders
  • Advanced presentation and write-up skills