The Marketing Automation Analyst is part of the Marketing Technology Effectiveness team and will play an integral role in building and executing best-in-class marketing programs, including segmentation, testing, and deployment across all channels. Youll support critical marketing operations initiatives such as the lead lifecycle, scoring, nurturing, segmentation, and data cleansing. You know the devil is in the details and can build multiple campaigns at a time with a high-level of accuracy. As you will be working closely with growing global teams in the US, EMEA and other regions, your working hours may be adjusted in a way so that there is an overlap with different time zones for coordination.

What You ll Do Here

• Marketo Campaign Creation and Deployment: You will be building day-to-day marketo program builds for various programs. The programs include webinars, trade shows, hosted events, process flows, landing pages, and email campaigns.

• Establish Best Practices and Drive Consistency: Will have visibility across email programs and will work to drive best practices and consistency within the and across the teams. Develop landing pages and email templates and do A/B testing as and when required and record the performance.

• Data Hygiene and GDPR Compliance: Maintain database health including managing GDPR compliance, record management, database size, and subscription settings. Also, to understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems

• Internal Consultant for Stakeholders: Work closely with Demand Gen, Events, Field Marketing to use existing processes to generate creative marketing campaign solutions.

What we are Looking For

• Marketo Certified Expert preferred

• 2+ years of experience as a Marketo power user

• 1+ years of Salesforce experience, admin experience preferred

• Excellent written and verbal communication skills, with great ability to collaborate

• Prior experience in a B2B or SaaS environment

• Working knowledge of HTML5, xHTML, XML and CSS

• Detail-oriented, self-motivated, and highly organized

• Communicative, transparent, and a team player

• Quick learner with a problem-solving mindset