Job Location: Mumbai
Roles and Responsibilities
Job Purpose
Performing data-mining and statistical analysis, including predictive modeling, to develop database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, and maximize customer lifetime contribution
Job Responsibilities(JR)
Managing 2 to 3 business lines
- Provide end to end analytical support for the given business lines with an objective of increasing marketing efficiencies / customer vale
Develop predictive models,behavioral segments and event triggers
- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control – models to meet minimum performance benchmark
- To be done for all product / business lines handled by the analyst
Analyse portfolio for solving business problems / identifying new opportunities
- Work with business / campaign stakeholders to understand objective / problem statement, generate hypothesis to solve the objective / problem and run statistical analysis to validate the same
Regular interaction with business / product / campaigns teams
- Work jointly with campaigns and business team to ensure that minimum 60% of analytical solutions developed in the FY are utilized for campaigns / on ground activities.
- Seek feedback from campaigns and business which can be plugged back to the analytical solution
Monitoring performance of predictive scorecards / solutions
- Monthly monitoring of performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions
Key Skills
- Strong logical, analytical & mathematical skills
- Banking Product & Process Knowledge
- Project Management Skills
- Good Communication skills
Experience Required
- Minimum experience in years : 2 to 3yrs
- Prior experience in Predictive modeling including Machine Learning algorithms
- Expertise in SAS, SQL and Python programming
- Experience in handling unstructured data / big data technology will be an advantage
Major Stakeholders(intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)
- Campaign management team
- Campaign operations Team
- Scoring team
- Campaign evaluation Team
- Marketing communications team
- Liability product, digital banking team, asset product, card product, TPP and NR product, HNW product
- Analytics vendors
- Fincon
- Risk Analytics and policy
- IT team including EDW management team
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